Our proposal is to bring an international audience to a unique experience in our region, where they will be able to follow all stages of the coffee production process, from planning and planting, through processing to the final product, in a journey rich in culture and knowledge.
JOURNEY Beyond the Bean It is the perfect opportunity to present the entire process behind coffee production in Brazil, recognized as the largest producer and exporter of coffee in the world, on an international level.
Our proposal is to bring an international audience to a unique experience in our region, where they will be able to follow all stages of the coffee production process, from planning and planting, through processing to the final product, in a journey rich in culture and knowledge.
JOURNEY Beyond the Bean It is the perfect opportunity to present the entire process behind coffee production in Brazil, recognized as the largest producer and exporter of coffee in the world, on an international level.
Varginha
Varginha is an international coffee producer. The city is making steady progress in the import and export market, especially in relation to specialty coffee beans, and is home to the offices of the world's largest coffee exporters.
The coffee culture in Varginha not only sustains the economy, but also fosters a deep cultural and historical legacy.
Much More Than Flavor: Discover the Journey of Brazilian Coffee
Secure Your Spot and Discover What Makes Brazilian Coffee Unique!
Partners
PROGRAMMING
➤ 06/07 - Arrival in Varginha
➤ 07/07 - Coffee Trading Center
- Lecture on the coffee market;
- Governance/Statute (cooperativism);
Available services and equipment;
- Reception and visit to the CCCMG headquarters;
- Mediation for visits by participants
to the facilities of associated companies or
companies linked to the sector.
➤ 08/07 - Visit to the Minasul Cooperative
- Operational: Receiving “In Natura” coffee,
classification, traceability; prospecting for
Specialty Coffees;
- Marketing: Domestic market; External Market, Futures Market (Operating Desk);
- Technology and Supplies: Technical assistance, sales of supplies, service to cooperative members and sales methods;
- Support to Cooperative Members: Product marketing, logistics for storage and receipt, and medical clinic.
Visit to the Reprocessing Plant
- Reprocessing Process;
- Results obtained;
- Preparation Line;
- “Path” of the coffee being prepared.
➤ 09/07 - Procafé Foundation
- Administrative Headquarters (08:00 - 09:00):
Institutional presentation of the entity;
- Biotechnology Laboratory (09:00 - 09:45):
Presentation of Somatic Embryogenesis
(cloning of mother plants through the leaf);
- Procafé Experimental Farm (10:00 - 12:00):
Importance for the development of Brazilian
coffee growing, production of selected seeds and air-conditioned
nursery for clonal seedlings.
Minasul Cooperative
- 8am: Reception (breakfast) and presentation
of Porto Seco and its activities;
- Visit to Producers (4h):
Small Producer: Harvest, post-harvest,
equipment and tools used.
Large Producer: Harvest, post-harvest,
machines, equipment used and logistics.
➤ 10/07 - Dry Port South of Minas
- 9am: Presentation of Export modalities
(DAC – Certified Customs Warehouse,
Shipment for Lot Formation, on Wheels,
Between Customs Post)
- Presentation of the structure (Public agencies,
physical structure such as warehouses, office, etc.).
- 12pm: Closing
- Evening: cultural program (June celebration);
➤ 12/07 - Caxambu Farm
Breakfast
- Guided tour of the production sector
(manual and mechanical harvesting)
- Post-harvest processing
- Sensory analysis of coffee
- Micro Roasting
- Boutique Coffee and preparation methods.
BSCA
- Coffee;
- Coffee certifications;
- Sensory experiences with specialty coffees;
- Mini competition for excellent coffees
➤ 12/07 - UNIS Group:
- Closing lunch;
- Lecture;
- Delivery of certificates.
➤ 13/07 - Departure from Varginha.
Come to Varginha Coffee Journey
An Enriching Experience: Culture, Knowledge and the True Taste of Coffee. Live the Coffee Experience in Brazil: Discover the Secrets Behind Each Bean!
“Secure your spot in this unique event and Immerse yourself in the world of Brazilian Coffee with everything you need for an unforgettable experience”
Transportation, accommodation, meals, and a complete immersion in the coffee production process are included, offering comfort and knowledge at every step of the journey.
The fee of 1300 euros is per Person.
Check Below for Everything Included in this Registration!
Event Registration
What's included?-
7 nights accommodation in a 4 star hotel (single room)
-
Roundtrip transportation to Guarulhos airport in São Paulo;
-
Certificate with a workload of 40 hours;
-
Transportation for technical visits;
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Lunch and transportation to lunches;
-
Opening dinner;
-
Welcome kit.
FAQ – Varginha Coffee Journey
The Varginha Coffee Journey is an international experience that highlights the importance of Varginha in the coffee sector. The event offers a complete immersion in the coffee production process, from planning and planting to export and consumption, valuing the culture, history and innovation of the region.
The goal is to connect international participants with the Brazilian coffee process, promoting learning, networking and unique sensory experiences, in addition to highlighting Brazil’s position as the largest producer and exporter of coffee in the world.
The event is aimed at professionals in the coffee sector, researchers, investors, entrepreneurs and anyone interested in learning about coffee production and marketing.
The event will take place from July 6 to 13, 2025, in Varginha, Minas Gerais, a reference city in coffee production and export.
The program includes:
– Technical visits to cooperatives, producers and processing plants.
– Lectures on the coffee market and cooperative governance.
– Sensory experiences and analyses of specialty coffees.
– Cultural programs, such as traditional festivals.
– Presentations on biotechnology and technology in coffee growing.
Participants will visit:
– Minas Gerais Coffee Trade Center (CCCMG).
– Minasul Cooperative.
– Procafé Foundation.
– Porto Seco Sul de Minas.
– Procafé Experimental Farm.
– Caxambu Farm.
– BSCA- Brazilian Association of Specialty Coffees
The registration, which costs €1,300 per person, includes:
– 7 nights’ accommodation in a 4-star hotel (single room).
– Certificate with 40 hours of work.
– Transportation for technical visits and transfer from Guarulhos airport.
– opening dinner.
– Lunches every day
– Welcome kit.
Yes, the event includes cultural programs, such as a traditional June festival.
Participants will have access to information about:
– Export methods.
– Harvesting and post-harvest processes.
– Technology and innovation in the coffee sector.
– Sensory experiences with specialty coffees.
For more details, contact the event organizers directly.
Yes, all participants will receive a 40-hour certificate.
The event offers transportation for technical visits and transfers from Guarulhos airport to Varginha and back.
Contact
Feel free to contact us using the form below!
Get in Touch
- +55 35 9842-2606
- contato@varginhacoffeejourney.com.br
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